Privacy & Cookie Policy

Last updated: May 2026

This policy explains what personal information Kelly Metal Working Ltd collects through this website, why we collect it, how we look after it, and the rights you have over it. We've tried to keep it plain and honest — if anything is unclear, just ask.

Who we are

Kelly Metal Working Ltd (“we”, “us”, “our”), trading as Big Red Trailers, is the data controller for the personal information collected through kellymetalworking.com.

• Address: 326 Drumsurn Road, Limavady, BT49 0PX
• Email: sales@kellymetalworking.com
• Phone: +44 28 7192 2475

The short version

• We only collect personal data when you contact us through the website, or when you agree to analytics cookies.
• We don't set any analytics or tracking cookies unless you click Accept on our cookie banner.
• We never sell your personal data, and we only share it with the service providers needed to run the site and respond to you.

Information we collect & why

1. When you use the contact form

If you fill in our enquiry form we collect the details you give us — your name, email address, and (if you provide them) your phone number, the service you're interested in, and your message. We use this solely to respond to your enquiry and to provide the goods or services you ask about.

When the form is submitted, your enquiry is emailed to us and a copy is recorded in a log on our server so we don't lose it. Your IP address is used briefly at the point of submission to prevent spam and abuse, and is included in the notification email we receive. We do not use any of this for marketing unless you separately ask us to.

Lawful basis: our legitimate interest in responding to enquiries, and taking steps at your request before potentially entering into a contract.

2. Analytics (only with your consent)

With your consent, we use Google Analytics to understand how visitors find and use the site — for example which pages are most popular — so we can improve it. This sets cookies in your browser and sends usage data (such as pages viewed, approximate location derived from your IP, device and browser type) to Google. Google Analytics 4 anonymises IP addresses by design.

These cookies are not set until you click Accept on the cookie banner. You can change your mind at any time using the “Cookie preferences” link in the website footer.

Lawful basis: your consent. You can withdraw it at any time.

3. If you unsubscribe from our emails

If we've sent you a business email and you use the unsubscribe link, we record that you've opted out — including the time, your IP address and browser information — so that we can reliably honour your request and not contact you again. We keep this suppression record for as long as necessary to respect your choice.

Lawful basis: compliance with our obligations under electronic-marketing rules, and our legitimate interest in honouring opt-out requests.

Cookies

Cookies are small files stored by your browser. This site uses only a small number of them, in two groups:

• Necessary cookies — needed for the site to work properly, such as remembering your cookie choice and supporting the contact form. These are always active.
• Analytics cookies — used, with your consent, to measure how the site is used (via Google Analytics). These are not set unless you click Accept on the cookie banner.

You can change your choice at any time using the “Cookie preferences” link in the footer, and you can block or delete cookies in your browser settings. Blocking necessary cookies may stop parts of the site (such as the contact form) working properly.

Who we share your information with

We don't sell your data. To run the website and respond to you, we rely on a small number of trusted third-party service providers (processors), who act on our instructions. These include:

• a web-hosting provider that stores the website and its server logs;
• an email provider that receives and stores your enquiry;
• an analytics provider (used only with your consent).

We may also disclose information if required to do so by law, or to protect our rights, property or safety.

If you'd like the names of the specific providers we use, just ask and we'll be happy to tell you.

How long we keep it

• Enquiry emails: kept for as long as needed to deal with your enquiry and any resulting relationship, then reviewed and deleted when no longer required.
• Enquiry log on the server: automatically rotated and deleted after approximately 12 months.
• Analytics data: retained by Google in line with our Google Analytics retention settings.
• Unsubscribe records: kept for as long as necessary to ensure we continue to honour your opt-out.

Your rights

Under UK data-protection law you have the right to:

• ask for a copy of the personal data we hold about you (access);
• have inaccurate data corrected (rectification);
• ask us to delete your data (erasure), where there's no overriding reason to keep it;
• restrict or object to how we use your data;
• ask for your data in a portable format;
• withdraw consent (for analytics) at any time, via the “Cookie preferences” link in the footer.

To exercise any of these, email sales@kellymetalworking.com. We'll respond within one month.

Complaints

If you're unhappy with how we've handled your data, please contact us first so we can put it right. You also have the right to complain to the UK's data-protection regulator, the Information Commissioner's Office (ICO), at ico.org.uk or on 0303 123 1113.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised “last updated” date.